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 Video by Module Convener- Aqeel Ahmed |  Module Profile |
ARTD6072 GLOBAL MARKETING
PG Option module, Global Marketing To equip students with contemporary knowledge and practical skills in a challenging global environment. To examine global marketing content in a critical way, with an emphasis on the relationship between content, management and medium. To critically analyse various global marketing plans and strategies and the ramifications of contemporary approaches on global marketing in a context of art and design. To understand how global marketing management operate, taking into account its two main branches being advertising and public relations. Module convener email; .Aqeel.Ahmed@soton.ac.uk
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Mrs Amanda Bragg-Mollison
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| Date Added: | 13 Nov 2012 14:41 |
| Viewing permissions: | University |
| Link: | http://edshare.soton.ac.uk/id/eprint/9790 |
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