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SB.TV's successful yet unconventional establishment of a Brand based solely on Social Network Success may present a problem in long-term survival
Research Proposal in SB.TV case study. New dimension to brand model for Web 2.0 success
| Added By: |
Mr Edward Byrne
|
|---|---|
| Date Added: | 14 Dec 2011 17:32 |
| Creators Name: |
Mr Edward Byrne
|
| Tags: | SB.TV, Research Proposal |
| Viewing permissions: | University (Staff only) |
| Course codes: | ARTD 6051 |
| Link: | http://edshare.soton.ac.uk/id/eprint/8361 |
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