B2C e-Commerce in Indonesia: Personalisation & Impulse Buying

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    B2C e-Commerce in Indonesia: Personalisation & Impulse Buying

    Abstract : It is a work in progress to unleash the potentials of B2C e-Commerce in Indonesia. This study focuses on the millenials' impulse buying as digital buyers of SME in Indonesia. Potential personalisation dimension have been identified. These need further experiment and evaluation. About the Speaker : Dr Betty Purwandari is an academic staff in the Faculty of Computer Science, Universitas Indonesia. She is the course leader of MSc Information Technology at Universitas Indonesia. Her research is on Web Science and e-commerce mainly with SME. She also works on e-participation with the Executive Office of the President, Republic of Indonesia. She did her undergraduate at Universitas Indonesia. Then she got her MSc from UCL as the British Chevening awardee. She did her PhD at the University of Southampton. After she came back to Universitas Indonesia, she was appointed as the university’s Information Technology director. Her professional achievements were recognised by the British Council Indonesia in the 2016 UK Alumni Award.

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